What is referral messaging?

Simply put, referral messaging is what your customer shares with others. It’s the message sent to the referral – whether it’s a friend, colleague, or family member – and oftentimes an introduction to your business.

This message is essentially the starting point of the relationship between the referral and your business. As such, a referral message should be clear and convey key information about the program, the reward, and what the referral should do.